What if the answer to more sales isn't doing more?
It's more focus.
I help businesses move from scattered sales and marketing tactics to a clear customer-driven strategy. If you want to focus your efforts, stand out, and grow, let's talk.
You know you need to grow.
But between running the business and keeping customers happy, there's no time to figure out how?
Do any of these sound familiar?
No plan for growth, and no time to create one?
Good at what you do, but struggling to stand out?
Running on guesswork, not insight?
Need marketing help, but not the full-time cost?
Always busy, but revenue's stalling?
HOW I CAN HELP
Grow your business
Whether you need an end-to-end customer strategy or have a specific project or problem area that needs focus, I can help.
Customer Strategy
Sales & Marketing
Research & Insights
Build the foundations for growth with a solid customer growth strategy: who to target, what makes you different, and how to align your whole business around it.
This isn't just a marketing plan, it's a roadmap for how to compete, and win.
Whether you need a complete growth plan developed and implemented, a new product launched, or a specific piece of content or case study created, I can help.
And I'll help set up the processes to test, measure and iterate so you're always focusing your efforts where they matter most.
Want to know what your customers, or potential customers, really think? Through interviews and research, I'll uncover what they actually value, and how you're performing.
Insights that help shape not just your marketing, but your products, pricing and how you deliver as well.
Sharper focus, better results
When you need to grow, it can be tempting to jump straight into tactics - a new website, social media activity, or maybe some ads. But without a clear customer strategy, that's just expensive guesswork.
I help you build the foundations you need for marketing that works. That starts with really knowing your customer, who they are, what matters to them, and how you can stand out and be different that everyone else saying the same thing. With these foundations, it's easier to focus on the things that drive results, across sales, marketing and your whole business.
With more than 15 years' experience as both a B2B marketer and business leader, I've sat on both side of the table - selling the products and buying them. I now support B2B businesses with their marketing, whether that's a complete customer strategy, help entering a new market, or a single case study that showcases their best work.
WHAT CUSTOMERS SAY
Customer success stories
When Blick NZ needed help to grow their Australian presence, and launch Blick Fluids, they got in touch with FryerHQ. By developing a customer strategy that positioned them, and the Blick Fluids range, distinctly, and creating a 12month plan for growth we were able to help the whole team work together to drive growth, and successfully launch the new range.
"We were all moving forward before, but in different ways. Now we're all heading in the same direction,
and moving faster."
Shaun Tubb, GM Operations
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GET IN TOUCH
Let's connect
If you'd like a no-obligation, free discovery meeting, I'd love to hear from you.
Supporting businesses worldwide from our home in Hawke's Bay.
Marie Fryer
+64 21 260 2749
Napier, New Zealand
